Follow-up is the main key towards the success of any cold email campaign. Many times the first email don’t have that much power as the follow-ups have. The reply rate in first email is too low as compared to the response ratio received in the follow-ups. Hence your content must be very powerful to attract the customer to have a look at your proposal that is in your first email and hence if he finds it useful than there are chances of getting a positive or negative response. Let me share few lines that are quite effective to use in your 1st, 2nd, 3rd, 4th,.… follow-ups: 1. Though as a sales person we use mail trackers to track if the opponent have used your email or not, try to carry the conversion ahead by acting as if you have not tracked it and want to highlight your email to their top so that they can check it if missed previously using following lines: I was curious to know if you had a chance to go through my previous email. Let me know if my you feel my proposition ...
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