Effective techniques for lead generation

Some of the common and effective Lead generation techniques:-

Job Postings

This is a different and somewhat new technique for some of the organizations who have not heard of it nor implemented. There are many job posted on a daily basis around the world for hiring developers for their company as a remote developer. These jobs are posted on several sites like LinkedIn, Angel, We work remotely, Remotees and many more. Once you find a job that is appropriate according to your services and eligibility you can apply for the position directly or shoot an email to the recruiting manager or the responsible person in the company.

Online Bidding

Early stage startups normally mostly rely on bidding portals where the buyers and sellers meet at the same platform to get their work done. There are many bidding portals where you can register as a Company or as an individual and create a profile to get highlight among the best freelancers and get a project for your company. The payment process is also carried on the bidding portals itself among the parties but some amount is credited to the platform. The more you accept the project completion and payment mode as the platform itself the more you tend to build a strong profile and high possibility of getting hired easily in future.

Email Campaigns

A very common method in any small as well as large organization for generating leads. Email campaign can be done for any purpose like promoting your content, discounts, events, new achievements of your organization, your services and many more. You can reach more people with few efforts using the tools for emailing which makes your effort very easy.

You should do the AB testing of your email campaigns by keeping track of the emails opened, deleted or unsubscribed by changing the subject line and time of approaching to run a successful campaign that suits your customers.

Content Marketing

It is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to:

Attract attention and generate leads

Expand customer base

Generate or Increase online sales

Increase brand awareness or credibility

Engage an online community of users

Social Media Marketing

It is a way of using Social media platform and websites to promote a product or service. It is the most common and popular for both buyers and sellers. You can even keep track of your process through the data analytics tool in the social media platforms which helps you by providing the progress, success and engagement of the ad campaigns. Companies can directly engage with the end users, potential customers and other general public.

You can strategise your efforts by setting the scope or the type of audience you want to reach out. You can brand yourself on Social media by providing meaningful and value added content.