How to Generate B2B Leads using LinkedIn in correct way?

As all of us know that LinkedIn is a professional network where people tend to connect with other professional people to build a healthy and professional relationship for their business needs. Many connections are known to us while we get acquainted with many of them by accepting or sending the request to connect.

You can use Linkedin in many ways to generate leads for your Startup/Business:

1. Personalized message after connection requested accepted

As you might have realized that many of the people like to share about them as well as loves to know about you for a better business opportunity. Similarly, you should also send a well written personalized note that how glad you are to get connected with them and you would like to get acquainted with them. After the exchange of 3-4 healthy messages, you must pitch with a business proposal detailing about your company services and your motive and interest to reach them to find out if there is any synergy to work together may be now or in future. This really helps you build a warm relation with the people in your field and eventually helps you generate very potential leads.

2. Posting on LinkedIn about your services

Instead of pitching every connection individually, you can opt to post your business proposal on the LinkedIn which will automatically reach to all of them while going through their feeds. There is a lot of chances that the person who will be in need of your services may directly get back to you with an inquiry and behave as a potential lead and a client later on. Many of them have succeeded and survived with this technique for generating B2B sales. You just need a got good number of connections in order to reach more people with your post. Later you can view the statistics of your post with all the details.

3. Email/Message the hirer based on their post on LinkedIn

LinkedIn has become the main platform for hiring as well and hence many people responsible for the hiring posts about the open position. You can either comment, direct message or email the responsible person regarding their post and ask if they would like to prefer your services or not. Though there would be many respondents to that particular post you can stand of them by emailing them and constantly following up regarding the updates. This process needs certain efforts from your side by the result is certainly rewarding.

4. Post on LinkedIn Groups

The best advantage that you can take of LinkedIn is the usage of LinkedIn groups. There is no limit to join any groups and the best thing is that you can reach thousands of people at the same place without connecting with them and convey about your offerings/services by posting in a particular group. You must target and select a group with planning in order to reach the real customers. You may also create a group and invite others to join to build a network of your choice.

5. Pitch LinkedIn group members personally

Other than just posting in a LinkedIn group you can also pitch the group members personally without connecting with them. Previously there was no limit for sending messages to the members of the group but recently LinkedIn has restricted this limit and allows you to send 15 messages to a member of a particular group which will renew after a month. In the next month, you can send 15 more messages to the group members. However, if you are associated with a lot of groups than these numbers won't affect you from reaching to a decent number of people in the groups.

6. Share an Article on an attractive topic

One thing that attracts people directly towards your profile or your professionalism is the type of quality Articles that you share on your LinkedIn profile. Every person on LinkedIn likes to read and share great content they come across. If you have a great content and a great topic than it is likely that people would share your stuff and you would be able to get the limelight on the professional network. As LinkedIn is also a social media platform that has its own advantages, it can help you boost the traffic which will eventually provide a potential lead.

7. LinkedIn Inmail

This feature is available in LinkedIn in Premium account for which you have to buy the subscription. Through this feature you can directly sent messages to another LinkedIn member you are not connected to. You receive a specific number of InMail credits based on your subscription type, hence you must use it smartly at the situations where it is actually needed. This feature helps you stand out of other people and the opponent will be notified that you have send them an InMail only if they are open to receive an InMail messages through the Account & settings.

8. Regular Updates with Blogs/Achievements/Latest News

As LinkedIn is the best tool to post and share about the latest updates in the world, you can also share the important and latest stuff that you have with you that you think will entertain or educate your audience than you must do it first. There is a strong possibilities that after reading or going through your blogs/achievements/latest news someone will try to know more about you and may find you potential for their needs, you never know.

Keep using LinkedIn in various ways for generating B2B leads, all you need is some patience and efforts.