How to use Twitter for lead generation and boost your sales and marketing activities?

Being a social media platform, Twitter is a great tool for finding potential customers for your B2B or B2C Company. You can use Twitter in multiple ways to educate, aware and build your brand online. It is the best platform where you can ask the problem of your customer as well answer the solution that is unique than other sellers. Follow some of the easy steps mentioned below to use Twitter effectively for your business to not only drive the traffic but also generate leads:

1. Survey your followers

Twitter is a great place where you can take the poll or survey the users with the questions you have and need the inputs from them. People can answer your poll or survey and you can get the answers to your questions from their perspective to actually know the problem and bring a solution to it. This can help you bring something innovative by giving birth to a new idea from the present scenario.

2. Offer a solution to the problem most faced

Now after asking your audience you might have come to a conclusion with the solutions that is needed in the market the most and provide something unique accordingly. Identify the pain points of the people, bring a healing solution to it and win the hearts of the audience. Well, it’s not that easy as the previous line but it can become easy if you take the things forward smartly with brilliant brains (your team).

3. Bring awareness among your customer

Before trying your idea as a startup or solution, test it by taking the reviews from the people if they would really like your idea or solution or not. By doing so, you will be automatically having an impact on your audience about your unique solution that you are willing to provide. Share as much information you can send to the twitter digest with regular tweets and hashtags.

4. Create an interactive landing page, video or report

As it is a sharing platform, you must keep educating your audience with your abilities, expertise and achievements to make a buzz of your organization in the market. You must utilize these platforms as much as possible which will also help you gain lot of traffic to your website. Make attractive and interactive landing pages, videos and some real time reports that would represent the present scenarios.

5. Try to gather the contact details

You need some tricks here so as the users will be forced to enter and fill their contact details. You can prepare certain form with some exciting details or offer so that the users would response back with the information which will help you in email marketing. There are many other ways that you can figure out to have the contact details and use it for your wellness.

6. Share your blogs

Create as many blogs as possible and share on the social media platforms including Twitter. This will bring lot of traffic to your website and also help you fit into the mind of the followers about you and your services. This can act as a reference for you where people can refer you to others who may be in need of your services. And you may be aware that reference works very effectively and are tend to be very potential for lead generation where they already have attained confidence in you.

7. Share your remarkable works done

Just as other stuffs that you share through Twitter you must keeping posting your most remarkable works, client reviews and existing clients within certain period of time so that you can brand yourself and your company with your hard work done in past. You may repost the same content after some period of time as it may miss out from some users feed and can check it at the time of repost of that content.

8. Explain how you can help them

If people have a clear picture in front of them regarding the process you follow with the steps than there is high possibility that people would love to know more about you. Share your thoughts and process you use to help them which will create a relation of transparency between you and the customers which is unusual but also loved by many of us.

9. Use Hashtags wisely

Hashtags are the king of twitter. Hashtags plays several roles like people use hashtags to find the post or people related to a particular hashtag for their need or knowledge. If you use hashtags smartly and correctly than there are chances that you appear is the search while browsing for any for particular word. You must not use hashtags more than 3 or 4. Always keep it minimum and use only the most trending and useful hashtag for your post.

10. Write better tweets regularly

People who are fond of reading blogs or educational tweets tends to follow who are more active on the social media and provide good-readable content regularly. If you tweet great things regularly than you can certainly increase your followers which will eventually help you reach to a more number of audience. Also by gaining the followers and their likes and retweets will help your post reach more people and accordingly help you gain even more followers.

11. Search Twitter for finding leads

Twitter is the pool of various new job posts posted every day. You can search outsource projects through there and pitch the responsible directly with your interest to collaborate with them. You can build up a relation with several people so that they can prefer you as well as refer others regarding your services. Building relation with people is the most effective tool for any organization. Hence not only on Twitter but use other platforms as well for building healthy and professional relation with the people.

12. Create Lists to segment your audience

Use twitter’s features for gaining insights. There are few functionalities that can help you bifurcate things properly and see the reports as well. You can use List feature to bring together the people of your choice on twitter under one loop where you can see the tweets of only the people you prefer. You can see the insights of your post in detail with the audience reached, conversions, clicks and so on.

13. Focus on growing followers

As said previously, you will need more followers for your company profile to not only make the profile strong but also create a strong impact on the visitors regarding your presence. You must carry on the above mentioned activities to grow more followers. You should also follow few of the most inspiring personalities on the social media to gain the knowledge and follow their methodology and processes.

14. Take part in Twitter chats

There are many interactive tweets on Twitter people show their interest and place their opinions, you must participate in those threads with the ideas that you have so show up among lots people already debating and who must in the same area as you are. This helps people to know about you automatically without putting any efforts. Participating in such chats with great motive also reflects a good sense of knowledge and activeness in you among the users.

15. Run a Twitter Contest

Twitter contests are quite creative and fun way to attract more followers and engage people. Select an objective, prize, contest type, promote & share your contest, monitor your contest, post content follow-up & promotion. This will help you attract the users and gain more insights to your account and can lead to more conversions.

16. Promote with Twitter Ads

Just like other social media platforms you can run ad campaigns on twitter to generate effective leads. You must have a proper plan on how, what and when you will run a campaign. Many campaigns fails due to lack of proper study and research of the tactics for ad campaigns. Hence always consult a consultant for a better result of the twitter ad promotions.